Color – For the updated color palette, the team stayed away from colors that clash when developing co-branded partner materials. The primary color palette used modern colors that tied back to the former brand with a dusty blue and two new colors: deep ocean blue and seafoam green. The secondary palette was used for partner co-branded efforts. The tertiary palette is a lime green for gradients as well as for callouts and action buttons that gives a modern edge to the overall palette.
Patterns – Two different patterns were created to leverage the FlexPod “bubble” logo element within photography. The bubble was adjusted to denote movement reflecting growth and upward direction.
Iconography – A new icon library was developed in a simple line drawn style that better aligned with both the Cisco and
Photography – The team designed a library of images representing the industries FlexPod serves featuring diverse technology users and aspirational nature photography. A new design was developed for the product cabinet for use in marketing and sales materials.