Dell initially piloted this program at the Microsoft Worldwide Partner Conference and attracted a large crowd of attendees who lined up to see the virtual reality experience. It was so well received that the Dell team rolled the experience out to 15 partners who are now using it as part of their sales events. Total reach for the experience has been 1,200+ people over a two-year period. Dell has used the VR experience to educate partners on the capabilities of Dell products in the classroom, and then as a follow-up effort to help partners sell to customers, the experience was loaded onto Dell Alienware and Precision products that were shipped to partner companies for use at customer meetings or events.
Dell is seeing a tremendous amount of traction from providing the VR campaign kits to partners, in both partner adoption of Dell products as well as from the kits helping partners sell. The VR experience has now been adopted by top Dell partners and additional modules were created this year that integrate an eSports component into the experience.