Project Description

Future-Ready
Classroom Experience

Client

Dell EMC

Capabilities

Virtual Reality

Awards

MarCom Award

Future-Ready Classroom Experience

Client

Dell EMC

Capabilities

Virtual Reality

Awards

MarCom Award

The Challenge

The teams from Dell and Microsoft were looking for a way to engage partners and their partners’ customers in a unique way that would educate both groups about next generation learning methodologies for K-12 classrooms. The timing was tight, with just 60 days before the two groups needed a solution to use at their exhibit during the annual Microsoft Worldwide Partner Conference. They were looking for something that would drive a lot of interest at an event where it is difficult to capture attendee mindshare.

The Solution

Yeager developed “The Future-Ready Classroom Virtual Experience”, which was an interactive, 3-minute, avatar-guided tour of a virtual classroom that allowed users to explore Dell products in a fully immersive setting. Using Oculus Rift VR devices, visitors to the virtual classroom interacted with an avatar that educated the user on specific Dell and Microsoft products while the user placed these different products around the room.

Here is a recording of the user experience within the Dell VR Classroom

Yeager scripted micro experiences that allowed a user to choose which grade levels they were most interested in as each grade level offers different capabilities for applying the technology in the classroom. Each classroom experience is roughly 5-8 minutes in duration and is self-guided by the user so they can focus on the products that interest them most.

A view from inside the classroom experience.

Users can move around the room to
interact with different Dell solutions.

Users could also move between different
rooms to see Dell solutions for Elementary,
Middle and High Schools.

A social media program was created for post VR experience viewers to extend the conversation with them. Directly after seeing the VR experience, visitors were sent an invite to create their own avatar on their phones, similar to what they saw in the VR program. They were invited to share their avatars with others at the Microsoft Expo where they VR experience was launched.

DELL VR Email

Invitations were created for Dell and Microsoft to invite VIP attendees at the Microsoft Expo to see the VR program launch at the event.

The Results

Dell initially piloted this program at the Microsoft Worldwide Partner Conference and attracted a large crowd of attendees who lined up to see the virtual reality experience. It was so well received that the Dell team rolled the experience out to 15 partners who are now using it as part of their sales events. Total reach for the experience has been 1,200+ people over a two-year period. Dell has used the VR experience to educate partners on the capabilities of Dell products in the classroom, and then as a follow-up effort to help partners sell to customers, the experience was loaded onto Dell Alienware and Precision products that were shipped to partner companies for use at customer meetings or events.

Dell is seeing a tremendous amount of traction from providing the VR campaign kits to partners, in both partner adoption of Dell products as well as from the kits helping partners sell. The VR experience has now been adopted by top Dell partners and additional modules were created this year that integrate an eSports component into the experience.

“Yeager produced an amazing marketing experience with virtual reality to simulate a Dell EMC technology driven classroom. There are hundreds of considerations that go into creating a 3 dimensional, immersive and interactive story but working with Yeager, they sweat the details to produce something amazing. Our VR experience attracts customers, partners and employees and provides a memorable interaction with our brand.”

Laura Reddick
Senior Marketing & Program Manager