Podcast: Top 3 Ways Account Selection Can Help Streamline your Revenue Team
VP of Marketing and Sales Development at EverString
Matt Amundson of EverString shares his Top 3 Ways Account Selection Can Help Streamline Your Revenue Team. Matt and our own CEO Renee Yeager provide actionable advice to help marketing and sales teams use data to align on target accounts, and use intent and buying signals to run targeted ad campaigns. Matt also talks about how to use lead scores to personalize messaging, and much more.
Matt is a marketing leader with experience managing sales organizations for TIBCO and Marketo. EverString provides marketing and sales intelligence software powered by automated data science.
Listen now to learn more.