curve2

FlexPod Brainteasers Campaign

Client: Flexpod Capabilities: Digital Media Strategy

The Challenge

The FlexPod brand was a challenge because it was a joint solution brought together by two different companies. It was important to maintain the brand identities of both companies, while also increasing the awareness for the single solution. By knowing the need and pain points of the buyer, Yeager was able to create an engagement strategy that was fun, while also educating end users and partners on the benefits of the solution. Prior to working with Yeager, FlexPod was experiencing little to no end user engagement.

The Solution

To drive engagement and traffic, Yeager created a social campaign around the messaging that “FlexPod is smart.” The campaign started with a series of social posts pushing out brain teasers to engage the audience. Delivered through Twitter, Facebook and LinkedIn, the brain teasers enticed the user to participate in the riddles and ultimately drive them to a custom landing page on the FlexPod website to get the answer.

Marketing IT solutions via social can be a challenge due to the complexity of the products. The “FlexPod is smart” campaigned delivered creative social posts consisting of brain teasers that were fun and though provoking. Delivered through Twitter, Facebook and LinkedIn, the brain teasers brought the audience to a custom landing page on the FlexPod website to get the answer. From there, the visitor was also able to fill out a form for lead capture and download as specific asset in the form of whitepapers and solution briefs.

The Results

New visitor traffic to the website increased to nearly 65% within the first five months.
Additional results include:

LinkedIn engagement:
- 348,378 impressions
- 4,986 click throughs
- 1024 interactions

Facebook engagement:
- 8,770 reach
- 84 Comments and shares
- 445 click throughs

Twitter engagement:
- 22,767 impressions
- 721 total engagements

Yeager also completed a product-wide brand overhaul and multi-touch campaign to better reach their partners and end users. A big part of the brand success was the social awareness element.