The success of account-based marketing campaigns requires collaboration between marketing and sales. This process kicks off the project with clearly defined roles and responsibilities for each team as well as anticipated results that everyone can align to.
You get insights on the people involved in your buying process including the relevant personas that influence decisions and how they need to be included in the campaign.
Account Selection and Research
Together we’ll identify your top 50 target accounts and research each account to identify key stakeholders, decision makers and influencing personas in their organization. You get an expanded custom list of the right contacts to target.
Campaign Strategy and Development
Compelling campaign messaging and creative that pulls your company’s value prop into language that matters most to each of your selected contacts.
Personalized, multi-touch email programs as well as targeted social media that drives to landing pages and content assets that align with the buyer journey.
Reporting and Lead Assignments
Weekly campaign reporting that details the campaign progress and includes high scoring accounts that can be contacted directly by your sales team.