How to Build Emotional Connections With Customers

By Renee Yeager

How To Use Social Media For B2B Marketing

Expanding FlexPod’s social media presence

When NetApp and Cisco came to us wanting to engage channel partners with a social media program for FlexPod, we had just the idea. Create a simple-to-implement social media sharing program that would make it easy for partners to participate – and make it interesting so they would want to participate.

We came up with a series of brainteasers posts for LinkedIn, Twitter and Facebook. These image-based posts would go on FlexPod, NetApp and Cisco social pages.

The page also contains an asset download and offer to donate to a children’s tech charity to thank them for their download.

The program is still in process. In the first 4 weeks of performance, impressions totaled over 300,000; engagement including comments and likes exceeded 1,700; and clicks to the landing page reached 5,000.