Event Replacement Solutions for B2B Marketers in Tech
Yeager has reimagined some of our most effective lead generation offerings to give B2B marketers of tech products and services an alternative to in-person events. These solutions are great to support your direct sales or your partners and programs can provided as a “campaign in a box” or as a turnkey solution.
Digital Executive Door Openers for Virtual Sales Appointments
Executive door openers (EDOs) are one of the most effective target account strategies our customers provide to their sales teams. EDOs are integrated campaigns— targeted, attractive, effective—that commonly result in a 20%+ conversion to sales meetings.
Typically, our EDO campaigns prime prospects with enticing emails, then follow up with a direct mail package containing a short, personalized message and small gift. The package describes your solution in a high-level, yet direct way, encouraging the addressee to schedule an appointment with a sales representative via a custom landing page. As a bonus for scheduling, the EDO promises an additional, higher-value gift that the sales team brings to the appointment.
Given that decision makers are not in the office and might find receiving physical mail challenging, we created 100% digital EDO experiences to drive the same levels of engagement but deliver the message through online touchpoints and incentives for virtual meetings.
- Program Strategy and Offer
- Audience Targeting
- Email Program and Landing Page Development
- Digital Marketing
- Program set-up, implementation and reporting
- Gifts for Appointments
Yeager has partnered with LinkedIn to co-develop a set of turnkey programs.
These programs enable you to benefit from the power and reach of LinkedIn’s platform to drive awareness, engagement, leads and sales pipeline for your solutions. With highly targeted and measurable programs to maximize marketing dollars for direct impact and results, LinkedIn is the perfect solution to elevate marketing activities to the next level.
These programs allow marketers to:
- Implement LinkedIn paid advertising at scale, with Yeager managing program implementation and optimization
- Benefit from program options that align with your marketing goals
- Offer campaign investment levels for any budget
- Get started quickly with turkey programs and concierge service
Yeager is offering three different programs that can be customized for specific client needs:
Organic Social + Sponsored Posts
Organic posts keep you in front of LinkedIn followers with consistency, helping showcase their capabilities and value proposition. This fully-managed program implements organic posts on your behalf and includes one or more posts to sponsor to help increase awareness of your capabilities.
- Editorial calendar
- Post copy and coordinating graphics
- Audience targeting
- Program set-up, implementation, and reporting
- Organic reposting
Sponsored Content ads promote your content to targeted audiences, inviting them to download with a simple, auto-populated inline form. Yeager works with you to identify ideal existing content assets you may have and can also help to create new content assets as needed. We produce multiple unique ads with graphics for each piece of content to determine top performing ads. The program duration is based on budget as ads will run until the budget is exhausted. Lead goals will be determined as part of the audience targeting process.
- Unique ads with graphics for each piece of content being promoted
- Audience targeting
- Advertising budget
- Campaign set-up, implementation, and reporting
Conversation Ads are presented to targeted LinkedIn users when they access LinkedIn Messaging, offering a choose-your-own-path experience with your company. Yeager works with you to identify specific calls-to-action that can be promoted to contacts for engagement. Content can include existing web pages, downloadable assets, requests for product demos, webinars, success stories, and more. Based on the calls to action, we craft the conversation ad that will run.
- Ad goal setting
- Creative development
- Campaign set-up and audience targeting
- Budget management, implementation, reporting, and optimization
Gamification Marketing Programs
Yeager builds interactive, online, quiz games, customized based on the technical subject matter to make skills testing an engrossing experience for users. We take content of any sort and devise an enticing theme that turns potentially sleepy content into something your target audience will love.
This is great for helping sales (direct and channel) engage with new contacts. Quiz games can be used to test target buyers’ knowledge and qualify them as potential customers. Yeager will craft a fun, engaging game that will attract your target audience then help you devise follow-up marketing programs to nurture them into potential sales conversations.
The biggest challenge in getting sales teams to sell your solution? Keeping them informed and engaged with what you offer. Yeager helps you create games and online experiences that keep your solution top-of-mind for sales teams, rewarding them for staying informed. Create games that inspire teams to compete against each other for rewards, or provide prizes for best individual contributions. We help you define tangible goals and align gaming programs that drive your business.
To drive participation and lead conversions Yeager can customize your game with competitive elements such as:
- Leaderboards, badges, and shareable gamer reactions
- Awards for top performers or most-qualified recipients
- Post-game nurturing programs to further qualify participants into prospects
Free Program Consultation
Let us craft a program that works for you. Yeager is offering free consultations, including program ideation, to get you started. Leave us your contact information and a Yeager account team member will reach out to you to answer any questions and suggest an approach for you.