Executive door openers (EDOs) are one of the most effective target account strategies our supplier customers provide to their partners. EDOs are integrated campaigns— targeted, attractive, effective—that commonly result in a 20%+ conversion to sales meetings.
Typically, our EDO campaigns prime prospects with enticing emails, then follow up with a direct mail package containing a short, personalized message and small gift. The package describes your solution in a high-level, yet direct way. The EDO promises an additional, higher-value gift that the sales team brings to a scheduled appointment.
EDOs can also be a 100% digital experiences and still drive the same levels of engagement through online touchpoints and incentives for virtual meetings.