A well-executed introduction can open doors to new sales opportunities.
Executive Door Openers
Digital & Physical
Executive door openers (EDOs) are one of the most effective target account strategies our supplier customers provide to their partners. EDOs are integrated campaigns— targeted, attractive, effective—that commonly result in a 20%+ conversion to sales meetings.
Typically, our EDO campaigns prime prospects with enticing emails, then follow up with a direct mail package containing a short, personalized message and small gift. The package describes your solution in a high-level, yet direct way. The EDO promises an additional, higher-value gift that the sales team brings to a scheduled appointment.
EDOs can also be a 100% digital experiences and still drive the same levels of engagement through online touchpoints and incentives for virtual meetings.
WHAT’S INCLUDED
- Program Strategy and Offer
- Audience Targeting
- Email Program and Landing Page Development
- Digital Marketing
- Program set-up, implementation and reporting
- Gifts for Appointments
- Physical EDO mailer development and fulfillment
Example Executive Door Openers
Outfit Your Data Center – NetApp
Windows 10 Secure Your Sales – Dell / Microsoft
AllStar Challenge – NetApp
Bose Headset Incentive – Pure Storage
LinkedIn Lead
Generation Programs
Yeager has partnered with LinkedIn to co-develop a set of turnkey programs that are perfect to engage prospects and identify leads within your regions.
These programs enable you to benefit from the power and reach of LinkedIn’s platform to drive awareness as well as leads and sales pipeline for your solutions.
With highly targeted and measurable programs that enable you to maximize marketing dollars for direct impact and results, LinkedIn is the perfect solution to elevate your field marketing activities to the next level.
THESE PROGRAMS ALLOW FIELD MARKETERS TO:
- Drive highly targeted leads and sales appointments in the regions you support.
- Options enable us to build the program that best aligns with your budget and marketing goals.
- Full program set up, optimization, management reporting makes is completely turnkey for you, freeing you up to focus on other priorities.
Yeager is offering three different programs that can be customized for specific client needs.
Organic Social + Sponsored Posts
Organic posts keep your brand and solutions in front of LinkedIn followers with consistency, helping showcase your capabilities and value proposition. This fully-managed program implements organic posts on your behalf and chooses one or more posts to sponsor to help increase awareness of your capabilities.
WHAT’S INCLUDED
- Editorial calendar
- Post copy and coordinating graphics
- Audience targeting
- Program set-up, implementation, and reporting
- Organic reposting
Organic Social + Sponsored Posts
Organic posts keep your brand and solutions in front of LinkedIn followers with consistency, helping showcase your capabilities and value proposition. This fully-managed program implements organic posts on your behalf and chooses one or more posts to sponsor to help increase awareness of your capabilities.
WHAT’S INCLUDED
- Editorial calendar
- Post copy and coordinating graphics
- Audience targeting
- Program set-up, implementation, and reporting
- Organic reposting
Sponsored Content
Sponsored Content ads promote your content to targeted audiences, inviting them to download with a simple, auto-populated inline form. Yeager works with you to identify ideal existing content assets you may have and can also help to create new content assets as needed. We produce multiple unique ads with graphics for each piece of content to determine top performing ads. The program duration is based on budget as ads will run until the budget is exhausted. Lead goals will be determined as part of the audience targeting process.
WHAT’S INCLUDED
- Unique ads with graphics for each piece of content being promoted
- Audience targeting
- Advertising budget
- Campaign set-up, implementation, and reporting
Sponsored Content
Sponsored Content ads promote your content to targeted audiences, inviting them to download with a simple, auto-populated inline form. Yeager works with you to identify ideal existing content assets you may have and can also help to create new content assets as needed. We produce multiple unique ads with graphics for each piece of content to determine top performing ads. The program duration is based on budget as ads will run until the budget is exhausted. Lead goals will be determined as part of the audience targeting process.
WHAT’S INCLUDED
- Unique ads with graphics for each piece of content being promoted
- Audience targeting
- Advertising budget
- Campaign set-up, implementation, and reporting
Conversation Ads
Conversation Ads are presented to targeted LinkedIn users when they access LinkedIn Messaging, offering a choose-your-own-path experience with your company. Yeager works with you to identify specific calls-to-action that can be promoted to contacts for engagement. Content can include existing web pages, downloadable assets, requests for product demos, webinars, success stories, and more. Based on the calls to action, we craft the conversation ad that will run.
WHAT’S INCLUDED
- Ad goal setting
- Creative development
- Campaign set-up and audience targeting
- Budget management, implementation, reporting, and optimization
Conversation Ads
Conversation Ads are presented to targeted LinkedIn users when they access LinkedIn Messaging, offering a choose-your-own-path experience with your company. Yeager works with you to identify specific calls-to-action that can be promoted to contacts for engagement. Content can include existing web pages, downloadable assets, requests for product demos, webinars, success stories, and more. Based on the calls to action, we craft the conversation ad that will run.
WHAT’S INCLUDED
- Ad goal setting
- Creative development
- Campaign set-up and audience targeting
- Budget management, implementation, reporting, and optimization
Better Than Being There
Virtual Events
Aside from the live event challenges caused by the Covid-19 pandemic, there are fantastic reasons why virtual events should be part of your marketing efforts going forward, including:
- Expanded reach to customers and prospects
- Analytics for real insights and measurable metrics on your event investment
- More value from your marketing budget – no travel, no event materials, and re-promotion options
- And Yeager helps you make these events fun, engaging and something your customers and prospects look forward to attending
Webinars Made Better
Yeager creates webinar events that not only share your great content and message, but also include a special experience to bring a little fun to the event. Experiences are customized and themed to align with your content and create a memorable event your attendees won’t soon forget.
Virtual Executive Briefings Made Better
Yeager creates virtual executive briefings that give you the opportunity to update and inform your customer and prospects no matter where they are in the world. To take the online event to the next level, we incorporate a fun, first-class experience to surprise and delight your audience. Confirmed registrants receive a “kit” in the mail with materials for their experience, branded for your company.
Find unique and entertaining ways to connect with your customers
Event Services
Our capabilities can support part or provide a turnkey service for your event needs such as:
- Event strategy and theme development
- Event Branding and design
- Promotion and registration
- Presentation development
- Event recording or live hosting and facilitation
- Special experience set-up, themed for your event
OR Experience Kit themed for your event - Attendance reporting
- Post-event marketing
EXPERIENCES CAN INCLUDE …
- Mixologists and tastings (whiskey, wine, etc.)
- Baristas make the perfect cup of coffee
- BBQ expert with tips to cook a great steak
- Games including Pictionary, Trivia, Escape Room
- And much more, crafted for your event
Free Program Consultation
Let us craft a program that works for you. Yeager is offering free consultations, including program ideation, to get you started. Leave us your contact information and a Yeager account team member will reach out to you to answer any questions and suggest an approach for you.
Free Program Consultation
Let us craft a program that works for you. Yeager is offering free consultations, including program ideation, to get you started. Leave us your contact information and a Yeager account team member will reach out to you to answer any questions and suggest an approach for you.
