Although Yeager usually focuses on local issues and charities with our Aim Higher initiative, in March of 2022, one thing stood out at the forefront of everyone’s minds — the war and humanitarian crisis in Ukraine. It’s easy to feel helpless when you’re watching a crisis through a screen from half a world away, but sometimes the best way to help is simply to supply financial aid.
Research was done on many charities to ensure alignment with Yeager’s values as well as finding an organization that had high marks in accountability, transparency, and financial responsibility. In the end, our team selected a humanitarian aid organization, DirectRelief, which had high marks in each of these categories.
DirectRelief is an organization that works with health professionals worldwide to address challenges associated with working in resource-poor communities and areas with varied destructive emergencies. They provide humanitarian relief in the form of health equipment — from food to medicine to boots on the ground — to areas in need.
Now in June, DirectRelief has been on the ground in Ukraine for months, working with Ukraine’s Ministry of Health and other partners to provide necessary medical aid to people still in the country, as well as those who have fled to neighboring areas.