As much as 70% of the content that marketing teams produce is ignored by salespeople, who also spend more than 30 hours per month creating their own marketing collateral. Every B2B technology marketer can relate to how frustrating it is to invest time developing materials, presentations and tools for sales teams that only end up collecting dust. So why does this happen? The most common reason is misalignment between your sales team’s approach to selling and how your materials could or should be used in those selling situations. To see how this alignment issue manifests itself in different ways – take a look at the most common reasons why your sales tools don’t get used.