Getting partners to participate in supplier-built channel marketing programs is an ongoing challenge for many channel marketing teams. Partners want interesting and innovative programs that are easily implemented, result in real sales opportunities, and highlight their brand and value proposition. Yet few supplier programs address all of these desires.
Prior to Covid-19, many partner programs relied on in-person events. Now, according to McKinsey, over ¾ of buyers and sellers actually prefer a digital decision making process because it allows them to research, understand their options, and interact with providers quickly and efficiently. Helping your partners embrace digital marketing not only gives them more measurable and cost-effective solutions, but also enables them to promote based on buyer preferences.
That’s why we put together this quick list of 3 channel marketing partner program ideas to help you get started. All 3 can be funded with MDF, standardized to simplify implementation, and rolled out to your partners with customization options for co-branding.