Podcast: Top 3 Steps to Optimizing Your ABM Contact Data
Brian Hession, President and Founder of Oceanos, joins host Renee Yeager to share his Top 3 Steps to Optimizing Your ABM Contact Data, including identifying target accounts, preparing contact records and strategizing.
Brian is a thought leader and innovator helping companies improve their demand generation and drive revenue. Since 2002, Oceanos has been helping companies design data management strategies that deliver smarter data, better marketing automation performance, and more revenue.
Brian and Renee discuss data scoring, data cleansing and contact acquisition strategies. They also explore account identification and how data is the fuel behind successful ABM programs.