Podcast: Top 3 Hacks for Scrappy B2B Marketers
Charlie Liang is the Director of Marketing and the first marketing hire at Engagio, where the company’s focus is Account Based Everything. Charlie is passionate about everything marketing, including innovation, engagement, technology and data.
Charlie joins host Renee Yeager to share his Top 3 Hacks for Scrappy B2B Marketers, including how to do more with less, build for growth and allocate resources wisely.
“Your tools are your second most important asset besides your people,” Charlie says. “Your initial set of tools can make or break your organization, so it’s important to do your due diligence when evaluating platforms. Dig into customer use cases and ask the hard questions.”